We talked to kids, experts, and parents all over the country to learn about what the current barriers to success were.
What we heard the most was that many kids learn to doubt themselves because of the fear of judgment or lack of acceptance.
This insight drove us to create our new campaign, More Than.
More Than focuses on dismantling labels and promoting self-esteem through STEM-related activities.
At FIRST®, we want EVERY kid to believe in themselves and know that they are More Than the stereotypes or ‘boxes’ society has placed them in.
Together, we can inspire kids everywhere to take pride in being exactly who they are.